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How Brunswick became a creative design district

By Jamil Allouche

There are many great reasons for people to be interested in real estate in Brunswick, but right near the top of the list would have to be the areas reputation as a hub for creativity. This reputation has gone a step further recently, with the suburb being designated a creative design district.

The idea is to help creative businesses in the area flourish, with local government and universities partnering with Creative Victoria to support the new creative precinct. It's designed to turn the area's existing business community into a supportive network that can incubate new companies and attract great people from across Australia.

The changes also mean that planning rules will favour flexible working spaces that can not only attract and support start-ups, but also grow with them as they make the most of Brunswick's creative credentials.

While that means there will be fewer high-rise residential projects in the area's future, it does mean that many of the area's older buildings are going to be commandeered for new working spaces. Expect converted warehouses to add a new generation of shared spaces to the area, meeting the needs of Melbourne's creative class.

The move isn't the first time Melbourne's suburbs have looked to super-charge their appeal to specific industries. Cremorne has already been designated a tech hub, creating an enterprise cluster that will help to keep the sector at the cutting edge. But while it's high-tech that's on the cards along the banks of the Yarra, here in Brunswick it's all about offering creative businesses a place to thrive.

What's keeping Brunswick's creativity ticking?

Here in Brunswick, the development is also going to be supported by the suburb's great education facilities, who will help to support the newest crop of start-ups. According to the latest Census, Brunswick's population of university graduates is more than double the average for Victoria as a whole.

Of course, there's also the great facilities that come with living in Brunswick. Whether it's some of the coolest music venues in town or the countless options for a quiet cappuccino, Brunswick's got a lot to offer.

If you're looking to make sure you have a home that is close to the heart of Melbourne's newest creative hub, make sure to speak to the experts at Ray White Brunswick. Our team can help you find a property that's the right mix of creative and community.

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